Every once in a while it’s a good idea to shake things up a bit. Whether you want to offer your clientele more options or just want to try something new, a change of pace can be very beneficial. Your clients will be impressed, more likely to refer your services and even hire you more often.
You will benefit personally as well. First, you’ll challenge yourself, making you a better cook and stronger caterer. Second, you can avoid boredom from making the same foods over and over. Third, the excitement of doing something new will helpwith your marketing. If you’re thrilled about something new, your clients or potential clients can’t help but pick up on that enthusiasm. And when that happens, they’re more likely to hire you.
So, how can you shake things up in 2015?

Specialty Parties
Specialty parties are a definite catering trend this year. One that’s gaining popularity is the Appetizer and Cocktail party, or you could call it The Perfect Couple: The Mini-cocktail and Hors d-oeuvre. This pairing works great for just about any theme. Try mini tacos with mini margaritas. Or how about a classic cocktail—the Sidecar—with some stuffed mushrooms?
Want to really turn things on their head? Why not try a Coffee/Dessert party? The secret is to add Irish Cream, Kahlua, Bourbon, Rum or Sambuca to your coffees.
Another popular theme for 2015 is comfort food. These items could include the ever popular mac and cheese or thick and hearty soups. Even cheese and cracker stations are being set up.
It’s All In The Details
Caterers make a living because their food tastes fabulous. Upping the wow factor, though, can do a lot of good. Get as many senses involved as possible by making sure your food appeals to the eye as well as to the nose and palate. Add pretty colors like copper and deep purple to your décor, or maybe even a bit of sparkle for special celebrations.
If you’re going for a particular theme, make sure your décor fits. For example, if you serve hearty comfort foods, try more rustic plate designs in colors that remind the guests of fall, a season when these foods are the most popular.

If you want to make 2015 your best year ever, try some of the ideas mentioned. You’ll give your clients more options to choose from and have more fun in the process.