Every inquiry lands in one place. None slip away.
A lead form on your website, instant email alerts, and a lead list that tracks every inquiry until it’s booked or closed — with the client history behind every name.
30 days free · No credit card required · Full access
Inquiries book whoever answers first. The first step is never losing one.
Unlimited events and clients on every plan — your pipeline is never the thing you pay extra for.
The problem
The lead came in Tuesday. You found it Friday.
Inquiries arrive everywhere — a voicemail, an email, a Facebook message, a scribble from your webmaster’s contact form. Each one sits wherever it landed, waiting for you to remember it exists.
Caterers rarely lose a job on food. They lose it on the follow-up that happened three days too late.
email fwd from the website (who owns this?)
FB message from Tuesday —
“we went with someone else”
Lead forms
An inquiry form on your website that feeds your pipeline.
Build the form once — choose the fields you want (event date, guest count, your own questions) — and put the link or embed it on your site. Every submission becomes a lead in Better Cater, and you get an email the moment it arrives.
No more copy-pasting from a contact-form email. The date, headcount, and details show up already filled in.
The lead list
See every inquiry that still needs an answer.
Track new, converted, and closed leads in one list with the event date, guest count, source, and status. Nothing sits forgotten in an inbox, voicemail, or a forwarded website email.
One-click convert
From inquiry to event without retyping a word.
Hit Convert and Better Cater creates the contact, the client, and the event in one step — date, guest count, and every answer from the inquiry carried over into the event’s notes. If the client already exists, the new contact just joins their record.
You land on the event page, ready to build the proposal while the inquiry is still warm.
Clients & contacts
The client record remembers what you’d otherwise dig for.
Companies and the people behind them, kept straight: a client can have several contacts, and every event, proposal, and invoice hangs off the client — so the second booking starts from history, not from scratch.
Repeat clients are the best clients. Treat them like you remember them — because now you do.
Your website asks the questions — the answers arrive as a lead, not as another email to retype.
From first inquiry to repeat client
A CRM built for catering — leads carry event dates and guest counts, not just names and phone numbers.
Hosted lead forms
Your inquiry form, your fields, on your website — every submission becomes a lead.
Instant alerts
An email the moment an inquiry arrives — answer first, book more.
Lead tracking
New, converted, or closed — the whole pipeline on one screen, nothing forgotten.
One-click convert
Lead becomes contact, client, and event in one step — details carried over.
Clients & contacts
Companies with multiple contacts, and every event and invoice on the client’s record.
Client message threadsComing soon
Replies filed on the booking automatically — the conversation next to the event.
A CRM that speaks catering — leads arrive with event dates and guest counts, not just names and phone numbers.
Answer first. Book more.
Capture website inquiries, track every lead, and turn qualified requests into catering events without retyping the details.
30 days free · No credit card required · Cancel anytime