By Anthony Franco

When we first built Better Cater in 2011, our mission was simple: help catering businesses save time, stay organized, and manage events with less stress.

Over the years, we’ve had the privilege of working with caterers, restaurants, event professionals, and hospitality teams across the country. We’ve listened closely to what matters most: faster proposals, easier event management, better communication, cleaner workflows, and software that actually supports the way catering businesses operate every day.

Today, I’m excited to announce the launch of a better version of Better Cater.

This new version represents more than a software update. It is the next step in our commitment to helping catering companies run more efficiently, serve clients more professionally, and grow with confidence.

Built Around the Way Caterers Really Work

Catering is not simple. Every event has moving parts: menus, rentals, staffing, delivery details, client changes, invoices, payments, and timelines. A single missed detail can create stress for your team and frustration for your client.

That is why we focused this improved version of Better Cater on making day-to-day catering management easier, faster, and more intuitive.

Our goal was not to add complexity. Our goal was to remove friction.

The new Better Cater is designed to help catering teams spend less time chasing details and more time delivering great events.

What’s Improved

This new version of Better Cater includes meaningful improvements across the platform, with a focus on speed, usability, organization, and customer experience.

Catering businesses can now manage their workflows with greater clarity, move through common tasks more efficiently, and keep important event information easier to access. From the first inquiry to the final invoice, Better Cater is built to help your team stay aligned.

Whether you are creating proposals, managing menus, tracking event details, or coordinating with your staff, the improved Better Cater experience is designed to support your business at every stage of the catering process.

A Better Experience for Growing Catering Businesses

As catering companies grow, their systems need to grow with them. What works for a small number of events can quickly become difficult to manage as volume increases.

That is where catering software becomes essential.

Better Cater helps businesses replace scattered spreadsheets, disconnected documents, and manual processes with one organized platform. The improved version gives catering teams a stronger foundation for managing more events, serving more clients, and scaling operations without losing control of the details.

For owners and managers, that means better visibility.

For staff, that means clearer communication.

For clients, that means a more professional experience.

Designed to Save Time Where It Matters Most

One of the biggest challenges in catering is time. There is never enough of it.

Every minute spent recreating proposals, searching for event notes, calculating costs manually, or tracking down client information is time that could be spent improving service, booking new business, or preparing for upcoming events.

The new Better Cater was built with that reality in mind.

We want our software to help catering teams move faster without sacrificing accuracy. We want it to make common tasks easier. Most importantly, we want it to help business owners and their teams feel more in control.

Our Commitment to Our Customers

This launch would not be possible without the feedback and support of our customers.

You have told us what works, what could be better, and what your teams need most. Your feedback shaped this improved version of Better Cater, and it will continue to shape where we go next.

We are proud to serve an industry built on hospitality, hard work, creativity, and attention to detail. Catering professionals do not just provide food. They create experiences, support major life events, serve businesses and communities, and solve complex logistical challenges every day.

You deserve software that works just as hard as you do.

The Future of Better Cater

This launch is an important milestone, but it is not the finish line.

We will continue improving Better Cater with the same focus that has guided us from the beginning: listening to our customers, simplifying catering management, and building tools that help businesses succeed.

To our current customers, thank you for trusting us with your operations.

To catering businesses discovering Better Cater for the first time, we are excited to show you what is possible when your events, proposals, menus, clients, and business details are managed in one place.

This is a better version of Better Cater, built for the future of catering.

And we are just getting started.

— Anthony Franco