By Anthony Franco
Mother’s Day is one of the most celebrated holidays in the U.S., making it a golden opportunity for catering businesses. From elegant brunches to garden party luncheons, families want to treat the moms in their lives to something special—and they’re willing to pay for it.
If you’re planning to offer Mother’s Day catering services in 2025, now is the time to prepare. With smart planning and the right tools, you can turn this holiday into one of your most profitable weekends of the year.
Why Mother’s Day Matters for Caterers
According to the National Retail Federation, Mother’s Day spending hit over $35 billion in 2023—and food is a major part of that. Catered events offer families a way to celebrate without the stress of cooking, especially for multigenerational gatherings.
For caterers, this means:
- Higher demand for weekend brunch and lunch services
- Opportunities for fixed menus and per-person pricing
- A chance to reach new private clients for future events
1. Offer a Themed Menu Package
Keep things simple and scalable with a pre-set Mother’s Day menu. Popular options include:
- Mimosa or tea stations
- Seasonal frittatas, quiches, and pastries
- Fresh fruit platters and dessert assortments
Use Better Cater to build and duplicate menu templates across events for fast proposal creation.
2. Create Event Packages for Small Gatherings
Not every celebration will be a full banquet. Offer packages for intimate in-home catering, such as:
- Drop-off brunch for 6–12 guests
- Full-service garden parties for 20–30
- Picnic-style boxed meals with floral touches
These options let you scale without overextending your team.
3. Incorporate Personal Touches
Mother’s Day is emotional and personal. Add value with thoughtful extras like:
- Handwritten notes or custom place cards
- Flower arrangements or take-home gifts
- Signature dishes inspired by client memories
You can track these preferences in Better Cater to surprise and delight clients.
4. Maximize Pre-Orders and Deadlines
Encourage early bookings with:
- Tiered pricing (early bird discounts)
- Order cutoffs one week before the event
- Online proposal approvals and deposit collection
Better Cater helps automate this process so you don’t miss a deadline or payment.
5. Streamline Operations With Smart Scheduling
Mother’s Day weekend can involve multiple drop-offs and service locations. Keep your team on track with:
- Staff scheduling by shift and task
- Delivery routing and prep timelines
- Kitchen sheets and packing lists auto-generated for each event
All of this can be managed in Better Cater’s dashboard to avoid chaos.
Bonus Tip: Capture Repeat Business
Use Mother’s Day as a springboard to grow. After the event:
- Send thank-you emails with referral incentives
- Offer discounts for future family events (graduations, birthdays)
- Ask for reviews and testimonials
Final Thoughts
Mother’s Day is more than just another booking—it’s an emotional opportunity to make people feel cared for, while boosting your business in the process.
Make Mother’s Day Your Business Win
Ready to launch a seamless Mother’s Day catering service? Book a demo with Better Cater today and start building events that families will remember for years to come.
